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Identities™ allows you to customize your reporting by tagging each visitor with a specific description.
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"Track specific users, activities and campaigns for incredibly detailed visitor reporting."
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Identity tracking gives you the ability to track specific known users, particular content, products, listings, and much more. Identities™ is a great tool for tracking:
- subscribers
- customers
- parts numbers
- ISBNs
- real estate listings
- user accounts
- any database criteria
By "tagging" your page tracking snippet with a unique identification from your Website and/or database, you can track exactly who is doing what, when, where, and how.
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