With 5.0, VisiStat introduces innovative tools focused on critical areas of Website performance, management, marketing and ROI.

San Jose, CA -- June 5, 2007 -- VisiStat, Inc. announced the release of version 5.0, the latest update of their popular suite of Web analytics, visitor tracking and marketing performance tools. "VisiStat's Web 2.0 tools allow our customers to start seeing the big picture in real-time, from the very moment they begin tracking," said Stephen Oachs, Director of Technology for VisiStat, Inc. "VisiStat's mission is to provide our customers with a complete story of their Website."

VisiStat 5.0 provides the largest set of new features to date, according to Oachs. "This is a major release offering new technologies to further advance Web analytics. There's a lot of power and benefit to understanding visitor behavioral interactions within a Website, and with 5.0, we are continuing to push Website tracking beyond counting clicks, into the critical areas of managing Website and online marketing performance." New 5.0 features include:

• Touch Mapping™ page activity visual overlay; integrated into VisiStat's proprietary live StatCasting™ technology
• Identities™ customizable "tagging" to identify specific Website visitors based on customer's database criteria
• Activity Alerts™ e-mail notifications for specific Website visitor activities
• SEO Analyzer™ - Meta Tag Analyzer, Body Keyword Saturation report, Meta Tag Generator Tool, and SEO overview
• Granular, comprehensive Keyword Analysis tied into a series of Keyword trending and usage reports
• Secure User Level Permissions for broader use of VisiStat reports within an organization or client base; allows secure distribution of controlled data
• Enhanced and expanded Learning Help Center with Live Customer Support
• AdCam 2.0 Advertising Campaign Manager featuring click fraud and conversion data
• "Ask an Expert" links for personalized and dedicated customer service

In conjunction with the release of VisiStat 5.0, their popular advertising manager, AdCaM™, has received comprehensive upgrades as well. "A notable new feature to AdCaM 2.0 is the summary report for visitor click path on a per-campaign basis, which allows immediate feedback on the effective, or ineffective, results of ad spend," said Tina Bean, Marketing Director for VisiStat. "Additionally, one of the most valuable updates, click fraud indicators, is tied directly into VisiStat's real-time nature, making it even easier and faster to identify possible click fraud incidences, as well as pinpoint marketing strengths and weaknesses."

To learn more about VisiStat Web analytics and see a demo of version 5.0, visit http://www.visistat.com.

About VisiStat, Inc.
VisiStat, Inc. is the first on-demand Web analytics provider to focus on complete Website management and online marketing performance. VisiStat continues to be the price-performance leader in real-time site management tools, providing intuitive visual reports specifically designed for Web 2.0 business applications, marketing and Website productivity. VisiStat.com turns Website visitor tracking into actionable business intelligence. A privately held company founded in 2005, VisiStat, Inc., is based in San Jose, CA. Learn more at www.visistat.com or call 408-725-9377.

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Editorial Contact:
Tina Bean, VisiStat
408-725-9377
E-mail Tina

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