Intero Real Estate Services Uses Visistat To Expand And Improve Its Online Presence
Using VisiStat's web site traffic analysis, Intero is better able to address the needs of customers visiting its site
CUPERTINO, Calif. (June 20, 2006)--Intero Real Estate Services, the fastest growing residential real estate company in the nation, announced today that its partnership with VisiStat, a leading next generation web analytics firm based in Silicon Valley, has helped the company to significantly improve the performance and usability of the Intero web site (www.interorealestate.com), making it more user friendly for Intero's customers and better able to serve their needs.
"We started working with VisiStat back in August of 2005, and the information we've received so far on how our customers are using our site has been very powerful," said Tom Tognoli, Intero's chief operating officer and regional president for Silicon Valley. "We're able to make improvements to things like web navigation and content so that our customers can find the things they're looking for more easily and have a better experience."
According to Tognoli, in early July of last year Intero set out to significantly expand its online marketing presence and find a partner that could help the company improve the efficiency of its web site with regard to how customers were using it. With VisiStat's real-time site analysis tools, Intero has been able to track basic information, such as how many page views and unique visitors its web site is experiencing, as well as assess the effectiveness of its online marketing programs and make changes to its campaigns so that the company is responding better to things its customers are searching for in their queries.
"We know it's essential for a real estate company like Intero to understand what their clients are looking for. And it's proving to be equally important to know how clients use a web site when they're online searching for a new home or trying to find an agent," said Tina Bean, Sales Director for VisiStat. "The beauty of VisiStat is that anyone can take our real-time visitor tracking reports and easily find the information needed to refine and improve web site functionality and enhance their clients' online experience."
Intero Real Estate Services Inc.
Established in 2002 by founders Gino Blefari, John Thompson, Tom Tognoli, Jerry Kiss, Brian Crane, Terry Meyer and Kevin Moles, Intero Real Estate Services is one of the leading real estate companies in the nation with more than 1,500 agents in over 45 offices serving California, Arizona and Hawaii. With more than $5 billion in sales volume in 2005, Intero is one of the fastest growing real estate companies in the history of the industry. For 2005, Intero was named the #1 residential real estate company in Silicon Valley by the Silicon Valley/San Jose Business Journal and the fastest growing real estate company in the nation, out of 80,000 brokerages nationwide, by REALTOR® magazine. You can contact Intero Real Estate Services at www.interorealestate.com or by calling (866) 334-RELO.
About VisiStat, Inc.
VisiStat, Inc. is the price-performance leader in real-time Web analytics. VisiStat turns Website traffic data into actionable business intelligence by providing dynamic and highly visual reports on page views, unique visits, link referrals, e-marketing results and much more. VisiStat, Inc., is a privately held company based in San Jose, California. To learn more, visit http://visistat.com or contact Tina Bean, Sales & Marketing Director, at 408-725-9377. See a full, live demonstration at http://demo.visistat.com.
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Editorial Contacts:
Tina Bean, VisiStat
408-725-9377
E-mail Tina
Derek Overbey
Marketing Director
Intero Real Estate Services, Inc.
408-342-3054
E-mail Derek
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