The business intelligence I receive using VisiStat in my daily practice amazes me. An example is how I won a recent customer using our newly released "Alerts" feature.

Anyone who doesn't like making cold calls will love this...

Found on your launch pad, you can set up an Alert to e-mail you when any of the following instances happen on your Website:

• A page view or unique visitor threshold is exceeded
• A search engine keyword results in a visit
• A visitor comes from a specified geographic region
• A visitor comes from a specified ISP
• A visitor comes from a specified IP address
• A specified page name is visited
• A specified referring address has brought a site visitor

Setting up an alert is easy -- they're just like the rules you can set up in Outlook. In my situation, I market heavily to real estate companies. Naturally, I set up an Alert to send me an e-mail when a visitor's ISP includes "Realty." By setting this up, Alerts sends me an e-mail notice when this occurs on my Website. Alerts hand delivers warm leads directly to my inbox. Wow...

Here is the alert I received in February:

They've taken the bait, now let's reel them in...

I log into my Website and check the Alerts History, find my Alert and click to get details on what the interested party did on my site. I'm shown a complete click path so I can identify their areas of interest and all the pages they viewed. It will also tell me if that visitor has been there within the past 90 days.

After receiving my Alert and gauging the customer's level of interest, I was able to make a call into this company and successfully turn them into a customer.

We're all here to work smarter, not harder! Alerts is a great way to be sure that you're working with intelligence on your side.

The Alerts tool is found on your reporting launch pad and is included in every VisiStat subscription. Alert me when you've won your first customer with Alerts: Tina@VisiStat.com

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