How will you know if you've had that mysterious phenomenon that's referred to as an "Oprah Moment"?
Everyone wants one (heck I do!) -- that fortuitous moment in time when Oprah Winfrey mentions your name or your product. We've seen it over and over, books soar to the top of Amazon.com's best seller's list the instant Oprah mentions them. Products fly off the shelf. Her word is golden. I'm the first one to say that I am driven to buy the products she recommends. I hunt for them in the stores. I search for them online. I purchase without hesitation.
I can't think of one other person on earth that has the same influence over me. She has such a powerful influence that an entire phenomenon was named after her...the Oprah Effect. Ahhh....
Supposing you were lucky enough to have the Oprah Effect directed to your product, how would you know (aside from being on the show)? How would you measure the impact, the sales, the attention?
Take a moment to daydream with me. Suppose it happened to my company -- to VisiStat -- and I hadn't heard yet. Walk with me through my day as I figure out what happens....
I start my day as I always do... check my VisiStat daily e-mail report summary to check on Website traffic from yesterday. "WHAT THE?!" My Website traffic has gone through the roof! 50 times the norm!" I rush to log in to the VisiStat reporting center and instantly check my launch pad. Today's visits have already beaten yesterday and it's only 8am. My hourly totals are cranking! I'm looking at the present hour. The number jumps in increments of 10. I've never seen this happen before. My blood races through my veins. In my excitement, I say out loud, to the room in general, "What's going on? Where is this Website traffic coming from?"
I quickly jump to my referral link tracking report....Real-time referral links are flying in -- OPRAH.COM!? Oh My Gawd! I've been mentioned on Oprah.com!!!!????" I instantly click on the latest link to shoot over to Oprah.com and see she talked about VisiStat on her last show. "Holy cow, it happened! I got a recommendation from Oprah!"
How many? I click on my Custom Referral link tracking report and quickly enter in Oprah.com. It's added to the list. I close my eyes then peek thorough my right one... Over a million hits from Oprah.com in less than 24 hours! This is incredible!
Then I head to my Search Engine report. My keyword list is wild. Mentions of Oprah mixed in with my product name and description. On and on. I've never experienced anything like this before. It's exciting, and a real adrenaline rush to see these report results!
I go to my page popularity report and see what they're looking at. Sure enough, they're going straight to my homepage, then accessing my live demo. I look at my subscription thank you page. Hot dog! The orders are flying in!
I do a little math and see that my conversion rates have tripled. Wow, the power of a recommendation from Oprah is incredible. The magic of the Oprah Effect!
I shoot over to my live page visits report. That will tell me what's going on right now. I can't help but talk to the computer, "I've got over 200 people on my Website right this moment!" The screen lights up as they toggle from page to page. I sit and stare mesmerized as more come on. I watch them move through my Website. "I'm going to keep this report open all day!" My heart is racing.
I turn on my e-mail and I'm overwhelmed with the Alerts that VisiStat sends me when my order "thank you" page has been accessed, indicating an order has been placed. The e-mail chimes sound remarkably like a cash register ringing. I giggle, clap my hands and rub them together as my shoulders touch my ears... this is a good day. I'll remember this one forever. Thank you Oprah!
Now it's your turn to daydream. Are you prepared to get the most from your own Oprah moment?
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Photos courtesy of Celebrities.com
