In July, I ran across an article from the SeattlePI blog that said, according to ComScore, Bing market share had increased .4%. At first I chuckled, thinking that number wasn't so newsworthy, but then I began to wonder if Bing had an impact on our network of customers.

Being VisiStat, as you can imagine, we live and breathe stats and tracking data, so we pulled some reports and data, sampling almost 50 million performed search queries. As a result, I ended up with a good, solid answer to my question...which I'm happy to share.

Here's how the numbers stacked up, using data from May - July 2009 across our network. (Keep in mind, Bing was released on June 3rd.)

From this sampling of sites across our network, we're seeing that Bing has doubled in marketshare since its transition from MSN. We're also seeing a slight migration from Google, 1.7%, with a decrease for Yahoo at .9%.

This tells me that yes, there is definitely a shift taking place in the search space. I'm seeing that people are using Bing-twice as many as used MSN-and the trend is continuing to grow. Could it merely be a honeymoon phase, and will this growth start to dwindle, or does Microsoft really have something here?

As for me, I've visited Bing a few times, but I'm still wondering what the differences are. I admit, I like the site previews, which quite often save me from clicking irrelevant links. However, in terms of relevancy of the search, I still think the "Tina Bean" search on Google is far more relevant and accurate than the "Tina Bean" search on Bing. (And I'm pretty sure I'm the expert on relevancy for searching about myself...)

What are your thoughts? Drop me a note or give me a call if you want to discuss it further!

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