Trulia, Alain Pinel Realtors & VisiStat, a winning combination

Trulia, Alain Pinel Realtors, and VisiStat...a winning combination...

Back in, must have been 2003, I was a newbie Realtor at Alain Pinel, based out of the corporate headquarters in Saratoga, CA. Ginny Cain McMurtrie, the head of Marketing, announced at a weekly office meeting that they were taking a chance on a start-up company called Trulia. She believed they had what it would take to become market leader for real estate searches. (Way to go Ginny, you hit the nail on the head with this one!)

By late 2005, Alain Pinel was also taking a chance on a start up called VisiStat. Bingo with this one too! By plugging into VisiStat's real-time Web analytics, APR knew exactly the impact Trulia was having on their Website traffic.

Since then, Trulia has grown to be the single most referring Website to apr.com. Check out these stats:

2006: Referral Links from Trulia.com to apr.com= 19.2%
2007: Referral Links from Trulia.com to apr.com= 40.7%
2008: Referral Links from Trulia.com to apr.com= 55.3%

In mid 2006, APR wanted to extend their relationship with VisiStat and Trulia. Knowing the power of both their platforms, they wanted to be able to deliver this same exposure to their agents. That's when they delivered each agent their own individual VisiStat reporting from their stats on www.apr.com. Then, they embarked on a Trulia banner ad campaign that featured Alain Pinel agents in their cities of specialty. Each time a search was performed on Trulia.com for a particular city, an Alain Pinel agent appeared. More than 600 agents participated in this paid advertising. [See case study]

With the advanced use of VisiStat's AdCaM® technology, agents are able to identify daily click-throughs and conversions from their Trulia campaigns, thereby monetizing their investment.

With VisiStat intelligence in place, agents can also experience the power of Trulia's massive Web presence = increased Website traffic. And as a whole, Alain Pinel is able to understand agent visibility and listing traction on their Website. Sounds like a win-win all around. [Read more here]

To learn more about how your company can benefit from measuring banner advertising or monitoring traffic from Trulia.com, contact me (Tina Bean) directly. Tina (at) Visistat.com, or call 408-725-9377.

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