As the Director of Sales and Marketing at VisiStat, I'm constantly sending strategic e-mails to targeted customers. I use AdCaM to put tracers on my e-mails that identify if a customer clicked on my site. It even identifies the path they traveled during their visit. It's a fantastic way to know when to follow up and more specifically, I have intelligence on which products and services they were interested in.
|
Here's how it works...
- I compose an e-mail in Outlook. I invite the customer to get more information at my website, www.visistat.com
- Then I head into my VisiStat reporting area. I go to my AdCaM module and select "Start a New Campaign"
- AdCaM guides me through a 3 step wizard that asks me to give my campaign a name, identify the date range (optional), or assign a campaign cost (optional),
- Then it asks me to specify a date range of my campaign (I only specify one if I'm setting this up for the purpose of banner ad tracking). In the case of e-mails, I select "no end date"
- Voila! AdCaM automatically delivers back a custom URL to embed in as a hyperlink in my email.
- I go back to my e-mail, I highlight www.visitstat.com then choose, Insert - Hyperlink, and paste in the AdCaM URL. By embedding the hyperlink, this ensures that the customer only sees www.visistat.com, instead of http://visistat.com/index.php?pmc=RLTR-001
|
|
|
In 3 easy steps, I've just created a custom landing page to direct my e-mail traffic to. By doing this, I'm able to separate all the traffic that comes from this e-mail into its own reporting area.
Now every time I log into VisiStat, I see the results on my launchpad. Once I see that my e-mail has been clicked on, I immediately get details and see what the person did on my site.
They've taken the bait. I've set the hook, and now all that's left to do is reel them in!
»» Back to Tina's posts
Copyright 2007 All rights reserved
