Company Profile:

Pullan Communications (previously Genstar Media) was founded in 1996 with a mission to deliver the latest in Internet technology to the real estate industry. Genstar Media rapidly grew to be the industry leader in providing dynamic Web sites to real estate agents and brokers.

Pullan Communications has continually kept abreast of the cutting edge technologies, and today offers a powerful set of business technology solutions for real estate professionals. These include state-of-the-art broker Web sites, hosting services, online management systems and e-mail marketing products.

Objective:

To empower top producing realtors with Web site analysis capabilities that would enable them to measure the effectiveness of their marketing efforts and generate more listings. The solution had to be intuitive, graphically pleasing and cost effective enough to provide to their entire client base.

Solution:

VisiStat's intuitive, icon-based interface proved to be a true fit to the Real Estate community. Not generally technically savvy, realtors needed reports that they could interpret and use to tailor marketing action plans. Pullan knew that their current method of log-based reporting was too complicated for this task.

VisiStat representatives showed Pullan how reports could also be used as listing tools. Their assessment was that VisiStat was indeed well suited for the Real Estate marketplace.

The next challenge was to find a pricing structure that was palatable. VisiStat's Value Added Reseller program met that demand. By providing a competitive cost structure and a seamless implementation method VisiStat quickly became the Web Analytic standard for Pullan's top producing Realtor Websites.

VisiStat® Analysis:

Since using VisiStat, Pullan Communications has ...

• Gained indepth insight into their corporate site statistics
  
  
• Offered VisiStat to their top producing client sites
  
  
• Added additional value to their services and products
  
  
• Increased awareness, visibility, efficiency and action for themselves and their clients

Conclusion:

Continually striving to provide their clients with the best tools possible, Pullan Communications found that VisiStat's Web Analytics meet and even exceed that need. Their icon-based interface was intuitive and their reports were powerful enough for Realtors to use to win listings.

The VisiStat Value Added Reseller program's competitive cost structure enabled Pullan Communications to bundle VisiStat into their core suite of products and services. Aligned with VisiStat, Pullan Communications continues to maintain their stance as a technology leader.