Intero is a real estate firm steeped in a very long history and tradition of excellence. A local company with roots in the Silicon Valley and San Francisco Bay area, Intero enjoys the security of a parent company with a 55-year history of servicing the real estate industry, and financial clout that exceeds several hundred million dollars.

Intero uses a wide variety of advertising and needed to be able to see exactly what ads and efforts were the most effective; and since they service clients in a particular region they required more analytical detail for optimizing their local campaigns and focusing on their clientele.

Intero maximizes marketing efforts using VisiStat Web Analytics - TechNow! Jan. 14, 2006

Inman News Audio Conference with Brad Inman - Jan. 28, 2006

Alain Pinel Realtors (APR.com) formed an online partnership with Trulia.com, the renowned real estate search service. This alliance brought together APR's tradition of marketing leadership through technology and the strength of Trulia's innovative real estate search service.

APR was able to see a global view of what was going on in their site, such as, which agents were most popular and which resources were used most. However, they needed to break out sub-domain reporting so agents could log in and see what had been happening on their own individual APR agent Website pages.

After Trulia came on board, about 800 APR sales professionals signed up to advertise themselves on Trulia's Web site. This meant it was crucial for APR to help agents track their Trulia campaigns precisely and more effectively than ever before.

Intero was interested in gathering more information about the effectiveness of their advertising and determining geographic focus for producing the best results.

VisiStat's comprehensive reporting clearly showed the results of all advertising, but more importantly by using VisiStat, Intero was able to identify traffic paths, visitor habits and lead results that could be used to enhance their marketing efforts and monitor visitor satisfaction.

Prior to using VisiStat, Intero struggled with an antiquated "solution" that was not providing the data they needed, nor was it in a format that was convenient. With VisiStat and its real-time nature, Intero is able to be truly proactive, rather than reactive, in their marketing efforts.

By using VisiStat services, Intero was able to more accurately measure their existing advertising methods. With easy to use, comprehensive VisiStat reports they discovered that...

   Interest levels for individual home listings could be tracked

   They were only using 25% of the potential data from their Website

   Keyword visibility applied to specific location and listings provided comprehensive marketing insight

   Much of their advertising results had been unavailable to them, making missed opportunities and duplicated efforts

- Derek Overbey, Director of Marketing, Intero Real Estate Services

Intero pinpointed missed opportunities in their online marketing campaigns that they were not aware of from their previous analytics service.

Using VisiStat keyword trending allowed them to enhance the effectiveness of their keywords and search terms, which in turn helped them to reduce ad campaign spending. They were able to place more targeted ads, which began showing in an improved return on investment.

Once they learned the majority of their Web traffic came from their target area, Intero was able to focus their marketing efforts precisely and accurately.

Website navigation and layout issues were identified and corrected, allowing for a measurable increase in the amount of time visitors' spent learning about their services and available homes.

VisiStat has given Intero valuable data and tools to effectively track and measure their marketing campaigns, see the effectiveness of their Website as a sales tool, and determine the best way to spend their advertising dollars.