Company Profile:

BLASTmedia is a public relations firm that specializes in securing media coverage for hardware and software companies. BLAST works with media both on a national and local scale to generate media coverage for products and product launches, as well as client service offerings. Through day-to-day contact with editors, BLAST works to increase clients' revenue by generating media coverage.

Business Challenges:

BLASTmedia was producing quality and consistent media exposure for its clients, but tracking the impact the coverage was having on the clients' revenues was difficult. BLAST sought a way to establish a direct correlation between the media coverage and traffic to the client's Website.

BLAST knew that if they could distinctly prove that a piece of coverage on a specific day resulted in an increase in Web traffic on that same day, it meant that their campaign was working and that they were reaching the appropriate target audience. Furthermore, if BLAST could track traffic directly from an online article to the client's site, that would be even more effective.

VisiStat's rich, dynamic real-time data reporting aids BLAST in knowing how media coverage has impacted their clients. BLAST asked their clients to simply add a small hidden "snippet" to their Web pages so VisiStat could collect information in real-time. BLAST was able to begin viewing visitor information to their clients' sites instantly!

VisiStat's referral links have been especially helpful when coverage runs allowing BLAST to measure the success of the exposure gained.

VisiStat utilizes a StatCasting® technology that presents site data and traffic in real time. The data is available on the user's desktop through a StatCaster module, which is a mini browser window that hovers on the desktop, constantly streaming page views and geographical data to the end user. This tool was extremely useful to BLAST when online coverage would run, because they were able to see the impact the exposure was having on the client's Website in live time.

Conclusion:

VisiStat has allowed BLASTmedia to see the results of the media coverage that runs for their clients. BLAST's clients also enjoy seeing the return on investment of their media campaign. Through VisiStat, BLAST is able to prove that obtaining media coverage has increased clients' Web traffic and sales. VisiStat aids in breaking down that data while making it timely, useful and easy to understand.